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Enrollment Advisor/ Account Manager

Capture Higher Ed

Capture Higher Ed

Sales & Business Development
Remote
Posted on Tuesday, July 9, 2024

Enrollment Advisor/ Account Manager

Capture Higher Ed
Remote

Profile insights

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Skills

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Education

Do you have a Master's degree?

Job details

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Job type

  • Full-time

Shift and schedule

  • Monday to Friday

Benefits
Pulled from the full job description

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Full job description

Client satisfaction drives every decision we make at Capture. The Enrollment Advisor, part of the Client Success Team, leads the relationship between clients and Capture’s internal teams, serving as the lead strategist, campaign analyst, advisor, and campus consultant for implementing Capture’s products and having a successful recruitment year. Our Enrollment Advisors spend their days interacting with clients and crafting strategies for turning the services a client needs into strategies that complement each other and maximize the recruitment efforts of each campus. Working with up to 25 campus partners, the Enrollment Advisor builds close bonds with enrollment and marketing leaders. We’re looking for the next higher education professional to join our team and help us deliver excellent product solutions and satisfied clients nationwide.

If you are an enrollment management or higher ed marketing professional looking to move away from an on-campus role and into the vendor world, this may be the right fit for you. Most of our team was in your shoes not too long ago! OR if you’ve already made your way into the ed tech world and are looking for a position where you can use your enrollment management/higher ed marketing background to help multiple campuses hit their growth goals year over year, check us out!

MUST-HAVES

  • You have 10+ years higher-education experience, specifically in admissions/enrollment management or marketing, and are comfortable establishing and building relationships with senior institutional leaders.
  • You are an excellent communicator with the ability to communicate complex topics to a wide-ranging audience in an engaging, succinct manner.
  • Demonstrated ability to manage multiple tasks with shifting priorities and tight deadlines.

NICE TO HAVES

  • You have held a position within enrollment management or higher ed marketing that was responsible for student search (list-buys) and/or digital advertising campaigns.
  • You have worked with vendors on the client side of the fence and understand how this communication should look.
  • You have been an integral part of creating recruitment content (emails, digital advertising messages, webinars, visit days etc.) in past roles and know the role each plays in making a class.

WHAT YOU’LL BE DOING

  • Interacting with Capture’s post-secondary clients across the nation, taking the campus from contract signature through contract fulfillment.
  • Showcasing the ROI of working with Capture through well-prepared presentations, utilizing our Behavioral Intelligence Platform to analyze and track progress.
  • Scheduling monthly Zoom meetings with all partners to discuss campaign progress, campus pain points, upcoming marketing needs, and best practices for utilizing Capture data to help the teams work in a data-driven recruitment world.
  • Assessing client needs for additional products within Capture’s product mix that will help them make their recruitment goals for the year which will contribute to an overall expansion of services for your book of business by $200,000+.
  • Managing client expectations of outcomes based on the products they have partnered with Capture for, including setting monthly goals for inquiry generation, application conversion, and identified visitors.
  • Designing annual strategy plans to help the partner reach their recruitment goals.
  • Tracking progress for each client towards their overall recruitment goals, utilizing campus funnel reports, Capture’s Performance Dashboard, and other custom reports.
  • Hosting internal meetings with Capture employees to keep the tactical elements of the contracts moving forward and to troubleshoot client concerns as needed.
  • Building strong relationships with campus so that Capture is seen as an extension of the enrollment marketing team on campus. This should result in a Net Promoter Score (NPS) average response of 8.0+.
  • Monitoring contract timelines, building multi-year contract renewal proposals, and assisting the partner through the renewal and expansion of services process, resulting in 90% annual revenue retention for the clients you work with directly.
  • Visiting campuses and attending conferences to meet with clients in-person, presenting campaign progress reports and setting out plans for the future.
  • Articulating complex enrollment data and technology-based marketing strategies to campus personnel at various levels within the organization.
  • Maintaining your own mastery of Capture’s suite of services, their capabilities, and how they solve partner’s business problems.
  • Using Salesforce to track client interactions and forecast renewals.

YOUR EXPERIENCE & QUALIFICATIONS

  • Required: Bachelor’s Degree, or equivalent, in Business, Communications, Marketing or a related field, and 10+ years’ experience in Enrollment Management/Admissions Marketing.
  • Preferred: Master’s Degree and 5 years leadership experience in Enrollment Management/Admissions Marketing
  • Experience building relationships with senior institutional leaders.
  • Must be able to travel up to 10% of the time to partner institutions, client events/conferences, and Capture HQ in Louisville, Kentucky.
  • Excellent communication skills with the ability to communicate complex topics to a wide-ranging audience in an engaging, succinct manner.
  • Thrive in a fast-paced work environment and can be flexible when change is required; easily managing multiple tasks with shifting priorities and tight deadlines.
  • Have an analytical mindset and an ability to articulate complex enrollment data and technology-based marketing strategies.
  • Solid understanding of Admissions CRM tools, Salesforce, Microsoft Office products and an ability to quickly learn and effectively utilize sales management and client communication software applications.
  • Strong attention to detail.
  • Self-driven and independent.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Admissions: 1 year (Preferred)

Work Location: Remote

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